Uniqlo Concept Logo Animation

Uniqlo is a global Japanese clothing brand known for its high-quality, minimalist, and affordable apparel. Focused on innovation and functionality, Uniqlo offers versatile basics designed to suit everyday life, blending modern style with comfort. The brand emphasizes sustainability and technology-driven fabrics, making it a go-to for timeless wardrobe staples that appeal to a wide range of customers.

For this logo animation project, I wanted to highlight the vast range of products Uniqlo offers while capturing their iconic brand aesthetic. Uniqlo is known for its clean, functional design, often using squares and rectangles in its visual language. To reflect this, I arranged the products into a "wardrobe" — a dynamic grid of squares and rectangles in different sizes, representing Uniqlo's diverse collection. The animation stays true to the brand’s minimalist approach, using only their signature red and white color palette, keeping the design simple, sleek, and instantly recognizable.