Jellycat Concept Logo Animation

Jellycat is a British brand known for creating irresistibly soft, high-quality plush toys with a unique blend of quirkiness and charm. Their imaginative designs range from adorable animals to whimsical creatures, making them a favorite for both children and adults. With a focus on comfort and creativity, Jellycat plush toys are cherished for their luxurious feel and playful, distinctive character.

For my Jellycat logo animation, I wanted to keep their iconic cat mascot while showcasing the wide range of products they offer beyond just animals. To do this, I had the cat morph into some of their other whimsical plush designs, like an egg, a cactus, and a cloud, highlighting their fun and diverse collection. This transformation also plays on the popular internet joke that "cats are liquid," adding a playful and quirky touch that aligns with Jellycat's imaginative and charming brand identity.